AE

Abdallah Elbohoty

Senior Performance Marketing Specialist

๐Ÿ‡ช๐Ÿ‡บ EU Citizen ยท No Visa Required ๐Ÿ“ Lisbon, Portugal ๐ŸŒ Remote-Ready ๐Ÿ—ฃ๏ธ Arabic ยท English
๐Ÿ“ž +351 934 421 604 โœ‰๏ธ abdallah.m.elbohoty@gmail.com ๐Ÿ”— LinkedIn Profile
Career Highlights
6+
Years Performance Marketing Experience
30%
Average ROI Improvement (MENA Advertisers)
35%
CPA Reduction via Bid Strategy & A/B Testing
$60K
Max Monthly Ad Budget Managed (per account)
3
Major Platforms: Google ยท TikTok ยท Meta
4
Active Platform Certifications (2023โ€“2024)
Core Skills & Platforms

๐ŸŽฏ Paid Media Platforms

Google Ads TikTok Ads Meta Ads Performance Max TikTok Shop Google Shopping YouTube Ads Display Ads

๐Ÿ“Š Analytics & Technical Stack

Google Analytics 4 Google Tag Manager Google Merchant Center Salesforce CRM Shopify Conversion Tracking Pixel Setup SEO & Search Console

๐Ÿ“ˆ Strategy & Optimisation

ROAS Optimisation CPA Reduction A/B Testing Audience Segmentation Bid Strategy Full-Funnel Strategy Creative Testing CRO

๐Ÿค Client Success & Leadership

Account Portfolio Management C-Level Consulting Churn Mitigation QBRs Team Management B2B Growth Consulting SLA Compliance Stakeholder Management
Work Experience
Senior Digital Marketing Consultant & Customer Success Specialist Oct 2023 โ€“ Present
Genpact ยท Lisbon, Portugal
Vendor programme supporting TikTok & Google Ads enterprise operations โ€” MENA region
๐Ÿ† Improved average client ROI by 30% across MENA enterprise advertiser portfolio
  • Consult high-value MENA-region enterprise advertisers on TikTok Ads and Google Ads strategy, delivering data-backed optimisations
  • Serve as primary strategic liaison between regional advertisers and global product teams, resolving complex ad infrastructure issues and C-level escalations
  • Proactively identify underperforming accounts through metric analysis, building intervention plans that mitigate churn and stabilise recurring revenue
  • Onboard and consult clients on advanced bidding strategies, Performance Max, and platform updates
  • Manage multi-market advertiser relationships across MENA, Turkey, and Africa
Team Manager โ€” TikTok Ad Operations & Policy Jun 2023 โ€“ Oct 2023
Foundever ยท Lisbon, Portugal
Vendor programme supporting TikTok's ad operations and policy enforcement
  • Managed and led a content moderation team for TikTok Ads, partnering directly with TikTok's corporate team in weekly calibration sessions
  • Drove team performance through individual development plans, daily KPI huddles, and monthly reviews ensuring strict SLA compliance
  • Designed individual development plans and provided continuous technical feedback to team members
Google Ads Consultant & Performance Marketing Specialist Jun 2019 โ€“ Jun 2023
Teleperformance ยท Lisbon, Portugal
Vendor programme supporting Google Ads client operations across European and international markets
๐Ÿ† Improved average client ROI by 25% ยท Reduced CPA by 35% ยท Managed $10Kโ€“$60K/month budgets
  • Managed and optimised Google Ads campaigns across a diverse client portfolio spanning multiple industries
  • Managed e-commerce accounts with monthly budgets of $10,000โ€“$60,000 USD, consistently delivering above-target ROAS
  • Owned end-to-end technical onboarding integrating Google Ads, GA4, Tag Manager, Merchant Center, and Google My Business
  • Built trusted relationships with C-level decision-makers and marketing directors as strategic advisor
  • Designed and delivered product training sessions for agency partners across the portfolio
Markets Covered
๐ŸŒ
MENA Region
Middle East & North Africa โ€” primary market, Google & TikTok Ads
๐Ÿ‡น๐Ÿ‡ท
Turkey
E-commerce campaigns, Meta & TikTok Ads
๐ŸŒ
Africa
Multi-platform campaigns across African markets
๐Ÿ‡ฌ๐Ÿ‡ง
United Kingdom
TikTok Shop campaigns, e-commerce focus
๐ŸŒ
EMEA
Broad European, Middle East & Africa coverage
๐Ÿ‡ต๐Ÿ‡น
Portugal / EU
Based in Lisbon ยท EU Citizen ยท No visa required
Education & Certifications
๐ŸŽ“
Diploma in Digital Marketing
Digital Marketing Institute ยท 2023
๐ŸŽ“
Bachelor in Business Administration
Higher Institute of Management Sciences ยท 2017
๐ŸŸฆ
Google Ads Search Certified
Google ยท 2024
๐Ÿ“Š
Google Analytics GA4 Certified
Google ยท 2024
๐Ÿ”ต
Meta Ads Certified
Meta Blueprint ยท 2023
๐ŸŽต
TikTok Academy Certified
TikTok ยท 2023

Open to New Opportunities

Senior Performance Marketing roles ยท Remote or Lisbon-based ยท 45,000+ EUR/year ยท Available immediately

โœ‰๏ธ Send Email ๐Ÿ”— View LinkedIn