AE

Abdallah Elbohoty

Senior Performance Marketing Specialist

🇪🇺 EU Citizen · No Visa Required 📍 Lisbon, Portugal 🌐 Remote-Ready 🗣️ Arabic · English
📞 +351 934 421 604 ✉️ abdallah.m.elbohoty@gmail.com 🔗 LinkedIn Profile
By The Numbers
Career Highlights
6+
Years Performance Marketing Experience
30%
Average ROI Improvement (MENA Advertisers)
35%
CPA Reduction via Bid Strategy & A/B Testing
$60K
Max Monthly Ad Budget Managed (per account)
3
Major Platforms: Google · TikTok · Meta
4
Active Platform Certifications (2023–2024)
Expertise
Core Skills & Platforms

🎯 Paid Media Platforms

Google Ads TikTok Ads Meta Ads Performance Max TikTok Shop Google Shopping YouTube Ads Display Ads

📊 Analytics & Technical Stack

Google Analytics 4 Google Tag Manager Google Merchant Center Salesforce CRM Shopify Conversion Tracking Pixel Setup SEO & Search Console

📈 Strategy & Optimisation

ROAS Optimisation CPA Reduction A/B Testing Audience Segmentation Bid Strategy Full-Funnel Strategy Creative Testing CRO

🤝 Client Success & Leadership

Account Portfolio Management C-Level Consulting Churn Mitigation QBRs Team Management B2B Growth Consulting SLA Compliance Stakeholder Management
Career History
Work Experience
Senior Digital Marketing Consultant & Customer Success Specialist Oct 2023 – Present
Genpact · Lisbon, Portugal
Vendor programme supporting TikTok & Google Ads enterprise operations — MENA region
🏆 Improved average client ROI by 30% across MENA enterprise advertiser portfolio
  • Consult high-value MENA-region enterprise advertisers on TikTok Ads and Google Ads strategy, delivering data-backed optimisations
  • Serve as primary strategic liaison between regional advertisers and global product teams, resolving complex ad infrastructure issues and C-level escalations
  • Proactively identify underperforming accounts through metric analysis, building intervention plans that mitigate churn and stabilise recurring revenue
  • Onboard and consult clients on advanced bidding strategies, Performance Max, and platform updates
  • Manage multi-market advertiser relationships across MENA, Turkey, and Africa
Team Manager — TikTok Ad Operations & Policy Jun 2023 – Oct 2023
Foundever · Lisbon, Portugal
Vendor programme supporting TikTok's ad operations and policy enforcement
  • Managed and led a content moderation team for TikTok Ads, partnering directly with TikTok's corporate team in weekly calibration sessions
  • Drove team performance through individual development plans, daily KPI huddles, and monthly reviews ensuring strict SLA compliance
  • Designed individual development plans and provided continuous technical feedback to team members
Google Ads Consultant & Performance Marketing Specialist Jun 2019 – Jun 2023
Teleperformance · Lisbon, Portugal
Vendor programme supporting Google Ads client operations across European and international markets
🏆 Improved average client ROI by 25% · Reduced CPA by 35% · Managed $10K–$60K/month budgets
  • Managed and optimised Google Ads campaigns across a diverse client portfolio spanning multiple industries
  • Managed e-commerce accounts with monthly budgets of $10,000–$60,000 USD, consistently delivering above-target ROAS
  • Owned end-to-end technical onboarding integrating Google Ads, GA4, Tag Manager, Merchant Center, and Google My Business
  • Built trusted relationships with C-level decision-makers and marketing directors as strategic advisor
  • Designed and delivered product training sessions for agency partners across the portfolio
Geographic Reach
Markets Covered
🌍
MENA Region
Middle East & North Africa — primary market, Google & TikTok Ads
🇹🇷
Turkey
E-commerce campaigns, Meta & TikTok Ads
🌍
Africa
Multi-platform campaigns across African markets
🇬🇧
United Kingdom
TikTok Shop campaigns, e-commerce focus
🌐
EMEA
Broad European, Middle East & Africa coverage
🇵🇹
Portugal / EU
Based in Lisbon · EU Citizen · No visa required
Qualifications
Education & Certifications
🎓
Diploma in Digital Marketing
Digital Marketing Institute · 2023
🎓
Bachelor in Business Administration
Higher Institute of Management Sciences · 2017
🟦
Google Ads Search Certified
Google · 2024
📊
Google Analytics GA4 Certified
Google · 2024
🔵
Meta Ads Certified
Meta Blueprint · 2023
🎵
TikTok Academy Certified
TikTok · 2023

Open to New Opportunities

Senior Performance Marketing roles · Remote or Lisbon-based · 45,000+ EUR/year · Available immediately

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